Technology and product
Our significant investment in technology over the past decade has put us at the forefront of the online gaming industry – a position we intend to retain through a continuous programme of development and investment.
Being in control of our own software has been a key driver of our success and allows us to differentiate our offer from those of our competitors but also to move quickly in response to changes to regulatory and consumer requirements.
In 2013 we continued our journey towards completion of a unique, scalable, fully flexible and inter-connected technology platform upon which we can build a digital entertainment company for the future. With many of the core elements in place, we began the transformation of our technology organisation through the adoption of the Agile methodology so that we can move faster, be more productive and deliver better quality services to our customers.
The bulk of our core technology and systems are proprietary in nature but we also hold licences to use all of the third-party software that we need and that is material to our business. Our commitment to quality has allowed us to succeed not just in the business-to-consumer market but also in the business-to-business market by offering both governments and large international corporations access to our flexible, reliable and trusted online gaming platforms. This is a further testament to the quality of our services.
We have experience launching into newly regulated markets and we have continued to optimise our processes for entry into new markets. Our recent launch in New Jersey demonstrated our platform’s power and
flexibility to deliver multiple products through multiple labels, in a very short timeframe. Our approach is founded upon using a common and scaleable gaming platform, that allows players to access a full range of games using a single account and single log-in. Drawing upon our significant experience built-up over the last decade, we are one of only a few operators that have the strength and depth to address the challenges of creating ring-fenced liquidity pools in multiple markets and taking meaningful market share.
The integrity, reliability and operational performance of our gaming software are key. This is why our gaming systems are regularly tested for fairness and reliability by iTech Labs, an independent testing agency – when it comes to technology, we do not leave anything to chance.