Who we are

bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create the world’s largest listed online gaming company.

Incorporated and licensed in Gibraltar, the Group has over 3,100 employees across Europe, India, Israel and the US and generated pro forma net revenues in 2010 of €814.0m and pro forma Clean EBITDA of €193.2m. We command leading market positions in each of our four product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business model, our own proprietary gaming software and associated platforms allow us to differentiate our offer from competitors that is supplemented by some of the world’s best games from third party suppliers.

Our customer base is truly international although heavily weighted towards Europe and we offer and support our products in multiple languages and customers can choose to transact with us in a broad range of currencies. Our poker networks are among the world’s largest in terms of player liquidity and we plan to combine them in due course to improve liquidity further that will also enhance the player experience, enabling customers to find the right game at the right stakes for them, whatever the time of day or night. Our casino and bingo customers benefit from some of the largest progressive jackpots in the industry while our large sports betting customer base ensures we can offer competitive odds with a well-balanced portfolio of risk.

Focused on the Business-to-Consumer (‘B2C’) market in regulated and to-be-regulated markets, we also have a significant Business-to-Business (‘B2B’) offer for international corporate customers and governments through the licensing of our software and the provision of associated customer and technical service support.

Our business is organised along four product verticals: sports betting, poker, casino and bingo. Each of which is supported by a number of key business activities: marketing, technology and product and customer services.

Our revenue is driven by the number of players and how much they spend. The diagram below highlights the key drivers to our revenue model.