Our mission and strategy
Our mantra is to 'let the world play for real'.
We believe all adults should be free to play real money games online and enjoy the thrill of playing their favourite games irrespective of how or where they want to play – in land-based premises, on the internet or by phone.
Gaming is currently a €301 billion1 a year industry, approximately 8.1% of which is expected to be interactive in 2013, having risen from just 6.4% of the total in 2006. Gaming has always been popular but the advent of new technologies have improved availability, reduced costs and also increased controls, thus enhancing the proposition as a mainstream form of entertainment for adults. It is against this background that by investing in our technology, brands and people and through acting responsibly, we will deliver profitable and sustainable growth.
1Source: H2 Gambling Capital, February 2013