Complementing our business-to-consumer offering, we also enter into partnerships to provide services to a limited number of third parties.
Our approach is significantly different from that of a traditional supplier. We are focused on securing only a small number of high value partners, each of which is able to advance our strategic objectives. Relationships that can provide access to markets we would not otherwise be able to enter or which might contribute other significant value such as player liquidity in markets where player pools are restricted to locally-based players would be of particular interest to us.
In return, we offer full access to our technology and associated assets including game software, hosting, player pool access, responsible gaming controls, service management tools as well as the business intelligence needed to deploy them successfully. Our willingness to share our leading customer acquisition and retention marketing expertise has proven to be a key factor in the success of our partnerships.