The bwin brand is the largest and is one of the most well known in online sports betting, with a high degree of brand awareness across continental Europe and South America built from a strategic sponsorship of key sports.

Our sports betting customers can choose from a wide variety of fixed odds betting opportunities on sports as diverse as football, handball, beach volleyball, tennis, motor sports and North American sports, including American football, baseball, basketball, ice hockey and alpine skiing.

Internationally experienced bookmakers with core competencies in a wide range of sports prepare odds for up to 30,000 bets daily on more than 90 different sports on the bwin sports betting platform. The main focus is on football, where bets can be placed on over 500 football leagues in 100 different countries as well as international competitions ranging from the Champions League and the qualifications for the FIFA World Cup to local events.

Live Betting Pioneer

bwin pioneered the live bet in 2002 – live betting allows customers to place bets during an event with the betting odds changing as the event unfolds. Currently up to 300 live bets are offered around the clock on events taking place all over the world. The bookmakers calculate the starting odds and react to incidents during the game as well as to the current betting behaviour of customers. Video streaming and audio commentary on top events are helping to enhance the experience. Registered users on bwin can watch live stream coverage of more than 1,500 events per month.

Horse racing is also included in the bwin betting portfolio, offering customers the ability to place a wager on races across Canada, Dubai, Europe, South Africa and the US. The traditional tote betting system enjoys a feed of up to 300 races on a day through various partnerships and includes live video broadcasts. Customers can also place bets on a range of events outside the area of sports, including politics and entertainment such as the Oscars, Talent Shows, the Eurovision Song Contest and "Miss" events.

Sports bets may be placed as single bets, combinations or system bets. Bets can be placed in 21 different languages and in 18 different currencies on the bwin platform.

Given the current strong links between the betting industry and many sports, plans to develop close relationships and partnerships with major sporting organisations around the world. This is expected to help not only to build and improve understanding of the sports betting industry among sporting organisations but also to help to preserve integrity in sport.